
My Story
About Me
Hello! I'm Rowena Isotta-Day, a creative specialising in illustration and design.
I'm best known for my work at Orchard Toys, where I’ve had the joy of designing and illustrating titles such as the Peter Rabbit collection and the much-loved Bluey games. I’m passionate about creating playful, meaningful designs that engage young imaginations and bring stories to life.
In 2024, I was proud to be named one of the Top 100 Designers and Creatives by Brands Untapped, and my game Peter Rabbit: Fish and Count was a finalist in the Game Designer of the Year Award—a real career highlight!
Outside of Orchard Toys, I run my own greeting card range and take on private commissions, working closely with clients to turn their ideas into beautifully illustrated pieces.
When I’m not at my desk, you’ll most likely find me outside—illustrating in my garden, surrounded by nature, with a cup of tea and a slice of cake for creative fuel. Nature is my constant source of inspiration, and painting outdoors is where I feel most at home.
Thank you for visiting—please feel free to get in touch or explore more of my work!
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